How it works.
Choose your foundation
Bracelet, necklace, or pin. Each comes ready to wear with space for the charms you'll add.
Select your charms
Browse our charm library — letters, symbols, birthstones, and one-of-a-kind vintage pieces. Mix as many as you like.
We hand-assemble
Each piece is assembled by hand in Winnipeg. Allow 3-5 business days before it ships. Free Canadian shipping on orders with 3+ items.
Build your charm piece
Charmed by AU
Start by picking a chain below 👇 then tap charms to add them
Charms preview at their true size on your chain — what you see is what arrives ✨
Every charm tells a story. Yours just hasn't been worn yet.
Charm Library
Just want to browse the charms?
Shop individual charms à la carte. Perfect for adding to a piece you already own, or for sending as a thoughtful gift.